Piramid Bank USA-Corporate Identity
Piramid Bank USA is a conceptional and independently owned mutual bank that is dedicated to understanding the consumer’s need so they can deliver services in a committed and personal way.
My goal was to provide corporate branding that represents the consumers; the American people. The name “Piramid,” originated from the language of Indonesia. Additionally, I engender a three-dimensional Pyramid as the logo to symbolize the culture to the banking industry and to create balance through the structure itself. A secondary element was desired as part of the final stages of this design. The solution I came up with was the broken abstract elements of triangles and ebony & white photo entered in place genuinely they authentically make the logo and color stand out.