Intro:

The Apple Advertisements Concept project focused on showcasing Apple's latest product, the iPad 2. Tailored for a specific audience of scholars, avid readers, and passionate students, this project aimed to offer a unique and innovative approach that stayed true to Apple's iconic style and branding.

Goals:

The primary goals of this advertisement concept were twofold. First, it aimed to resonate with a specific audience—scholars, readers, and students—who find value in their studies and intellectual pursuits. Second, the project sought to break new ground by introducing something innovative and different, a departure from Apple's conventional advertising strategies. The challenge was to infuse the campaign with a fresh perspective while retaining the essence of Apple's branding.

Results:

The 'School of Athens' concept emerged as a creative solution, drawing inspiration from the renowned painting. This concept seamlessly aligned with the targeted audience's interests and aspirations. By integrating the iPad 2, relevant content, and Apple's iconic logo into the 'School of Athens' backdrop, the design achieved a harmonious fusion of classical art and modern technology. The result was an advertisement that not only appealed to the scholarly audience but also introduced a distinctive and innovative visual approach within the realm of Apple advertising. The 'School of Athens' concept successfully struck a balance between tradition and innovation, meeting the project's goals of capturing the attention of the intended audience while pushing the boundaries of Apple's advertising norms.