Intro:

Bulto Backpack.co, a conceptual backpack manufacturing company headquartered in Boston, Massachusetts, has carved its niche in the industry by specializing in the production of high-quality backpacks designed for travel and safeguarding valuables. This case study revolves around the strategic development of a visual brand identity, encompassing package design and a visually compelling website layout.

Goal:

The overarching goal for Bulto Backpack.co was to establish a cohesive and visually appealing brand identity that would resonate with its target audience. The primary focus was on creating an iconic logo that captured the smoothness and curvature of the backpacks. The selection of the name "Bulto," meaning bag in Spanish, added a touch of cultural significance. The script font chosen for the logo aimed to convey the fluidity and dynamic nature of the backpacks. For the package design, the objective was to infuse simplicity with a vintage aesthetic, enhancing the brand's identity with an enchanting forest image to add depth and character.

Results:

The outcomes of the project are reflected in the carefully crafted visual identity of Bulto Backpack.co. The logo, with its script font, successfully communicates the smooth and dynamic qualities of the backpacks. The package design, marrying simplicity with a vintage aesthetic and the addition of an enchanting forest image, adds a unique and captivating layer to the brand's identity, making it stand out in the market. The website design achieves a clean and modern appearance, prioritizing optimized usability to ensure a seamless online experience for potential customers. Collectively, these results contribute to the establishment of a strong and memorable brand identity for Bulto Backpack.co, aligning with its mission to deliver high-quality backpacks with a touch of style and uniqueness.