Primermomento.com - Brand & website Design
Founded in July 2009 by a team of professionals of social communication which seeks, prepares and disseminates information and opinions from New England, the United States and Latin America, PrimerMomento.com aims to produce high-level daily digital journalism. At the head of this media is a respected journalist, with over 30 years of practice in Venezuela and United States.
The goal of this project was to renovate and innovate a new website idea for Primermoment.com. Their target audience was younger college students. Innovating newspaper company was challenging because a lot of paper companies look the same and no one stands out. The first innovation that I came up for primermoment.com was to reinvent their logo. The logo is modern and flat with a new element that signified media, which attracts the college student demographic. The second innovation that I designed was their website, which is also a flat design and a one of a kind site due to the lack of flat design on Spanish newspaper websites, The primermoment.com website has new icon which improves the usability. Finally, there is a new interface design for a mobile user which is where I implemented the menu on the right-hand side for smooth access.