Intro:

Muse, inspired by the nine goddesses of Greek and Roman mythology presiding over art and science, emerges as a symbol of creativity and divine inspiration. This project showcases an uncoated paper presentation designed to convey a compelling message to consumers – that by choosing this paper, they are aligning their thoughts with the divine.

Goal:

The central goal of this project was to instill a sense of divine connection and creative inspiration in consumers when considering the Muse uncoated paper. The aim was to communicate the idea that purchasing this paper was akin to thinking similarly to the gods. To achieve this, a design concept was conceived, involving a trifold inside another trifold. This unfolding experience was crafted to mimic the grand gates of Mount Olympus, symbolizing a connection to the divine. The chosen gods presented in the design were carefully selected to represent the qualities of the paper. The color palette, a duotone of blue and black, resembled the celestial sky where the gods reside, adding to the divine aesthetic. To convey the message effectively, a clean and high-contrast font, Baskerville, was selected. This serif font not only brought a fresh perspective but also enhanced the value of negative space in the design.

Results:

The results of this project materialized in a visually stunning and conceptually rich presentation for Muse uncoated paper. The trifold design, reminiscent of opening the gates of Mount Olympus, successfully captures the essence of divine inspiration. The carefully chosen gods and the celestial color palette contribute to a sense of creativity and connection to the divine. The use of Baskerville font adds a sophisticated touch, enhancing the overall design's clarity and elegance. Collectively, these elements work together to convey the intended message – that choosing Muse uncoated paper is an act of aligning one's thoughts with the divine, fostering a unique and memorable connection with the product.