Bulto Backpack.co - Corporate Brand & Package Design
Bulto Backpack.co is a conceptual backpack manufacturing company based in Boston, Massachusetts's. Their high quality backpack could be used for traveling and carrying valuables.
The Goal for this backpack company was to come up with a visual brand identity that includes, a package design and a visual representation of a website layout. I chose the name “Bulto” because it signifies a bag in Spanish. I chose to use a script font for the logo because I wanted to emulate the smoothness and curve of the backpacks. For the package design, I chose to create a simple bag but with a convolution, by integrating a vintage look with a comely image of a forest. This picture completed the identity of the company. Finally for the website design, I went with a clean and modern look with optimized usability.